Recently, a few researchers started to collect quantitative data such as log files of actions from streamers and Smart TVs, and browser history data ( Bentley et al., 2019, Schweidel and Moe, 2016, Trouleau et al., 2016) to classify viewing behaviours.
AUTO INCREMENT VALENTINA STUDIO TV
Despite the limitations of self-reported data as a unique source of information to understand people’s TV consumption ( Mandryk & Inkpen, 2004) as it “represents a summary of the whole experience” elaborated “after exposure” ( Sukalla, Bilandzic, Bolls, & Busselle, 2015), this still remains today's dominant approach. Others have used interviews and focus groups ( Steiner & Xu, 2018) or the combination of both ( Flayelle et al., 2017, Panda and Pandey, 2017) to learn about the main binge-watching traits and college students' intentions towards binge-watching. To study binge-watching, international scholars 3 have relied on online surveys ( Riddle et al., 2017, Starosta et al., 2019) in order to better understand viewers’ motivations and habits, and physiological effects of binge-watching. Data shows that the time spent consuming streaming TV and video in the weekend of March 13–14, 2020 grew by more than 40% in countries like Austria and Spain. For instance, the consumption of VOD content significantly increased during the COVID-19 outbreak given the recommendation by most countries to stay at home. In the era of Internet Streaming Content and in the exceptional current pandemic times when people are encouraged (or even forced) to spend more time at home, this area of research is more relevant than ever. In this vein, international scholars have explored the effects that TV consumption has on viewers’ social life and health-related behaviors ( Basterra-Gortari et al., 2014, Exelmansa and Van den Bulckb, 2017, Shirakawa et al., 2016, Van den Bulck, 2000). 45), there is a “widespread assumption in the literature that binge-watching has addictive qualities”. Furthermore, and as pointed out by Flayelle et al. An objective that seems to persist in the streaming era with the re-emergence and popularization of binge-watching (for an introduction to the concept see Jenner, 2015).īroadly defined as the consumption of multiple episodes of a show in one sitting, the term binge-watching 1 has frequently been paired to the word of “addiction” in the press ( Pierce-Grove, 2016). Retaining viewers for as long as possible, engaging them in presumed addictive behaviors, and a consequent “vicious cycle” was, according to some scholars, the ultimate goal of linear television ( Berger, 1978). The widespread integration of video-on-demand (VOD) services into consumer smart-TVs, computer applications, smart-devices apps, and pay-TV providers illustrates the increasing importance of this media distribution modality. Media consumption is changing rapidly in tandem with computing technology.
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